Branding
Mannis
Year
2025
RestoRefine partnered with Mannis to build a complete visual identity system for a premium hospitality brand launching from scratch. Our goal was to create a brand that could scale across restaurant, events, and retail — one that would command attention in a competitive market and give the business the visual authority to launch with confidence. We developed a refined logomark, a sophisticated colour palette, bespoke typeface pairings, and a comprehensive brand guideline document covering every usage scenario.
Building from Scratch
Mannis was launching a new premium hospitality concept with no existing brand — every element of the identity needed to be built from the ground up.
Scaling Across Multiple Verticals
The brand identity needed to work seamlessly across restaurant, events, and retail — three very different environments requiring a flexible visual system.
Commanding Premium Positioning
In a crowded hospitality market, the identity had to immediately signal premium quality and distinguish Mannis from generic competitors.
Longevity Over Trend
The client needed a brand built to last — something that would remain relevant and refined for years without looking dated.
Brand Strategy
- Defined the brand's core positioning, personality, and values
- Researched the premium hospitality landscape to identify differentiation opportunities
Visual Identity
- Developed a refined logomark anchored in a sophisticated neutral-toned colour palette
- Selected bespoke typeface pairings that communicate both elegance and authority
Brand Guidelines
- Produced a comprehensive brand guideline document covering every usage scenario
- Defined logo applications, colour rules, typography hierarchy, and do/don't examples
- Delivered a full digital and print asset pack for immediate use
RestoRefine delivered a complete visual identity system for Mannis, including:
Mannis launched with a brand that immediately commanded attention in the premium hospitality sector
Cited by industry press as one of the most refined new restaurant identities of the year
The brand system scaled successfully across restaurant, events, and retail verticals
The visual identity gave the team the confidence and tools to maintain consistency independently
Project Assets
