Menus
Gurkha Express
Year
2025
RestoRefine partnered with Gurkha Express to redesign their bifold menu — transforming an overwhelming, hard-to-navigate document into a clean, well-structured experience that makes ordering effortless. We restructured the information architecture from the ground up, designed a clear bifold layout with strong typographic hierarchy, and applied branded colour accents that guide customers naturally through the menu.
An Overwhelming Menu
The existing menu presented too much information without structure — customers felt overwhelmed when trying to make decisions at the counter.
Poor Navigation
Sections were poorly defined and lacked a logical flow, making it difficult for customers to find what they were looking for quickly.
Inconsistent Visual Identity
The menu design did not align with the Gurkha Express brand, missing an opportunity to reinforce the restaurant's identity at every touchpoint.
Impact on Service Speed
Staff spent significant time explaining the menu options, slowing down service during peak hours when speed matters most.
Information Architecture
- Audited and restructured the full menu into clearly defined sections and categories
- Applied a logical flow that mirrors how customers naturally browse and decide
Bifold Layout Design
- Designed a clean bifold format that maximises space without cluttering
- Used strong typographic hierarchy and branded colour accents to guide the eye effortlessly
Print Production
- Prepared print-ready bifold files with correct bleed and fold specifications
- Ensured the design would reproduce consistently across print runs
RestoRefine delivered a full bifold menu redesign for Gurkha Express, including:
Customer feedback on the new menu was immediately positive following the relaunch
The owners reported a noticeable increase in add-on orders thanks to better dish visibility
Service speed improved as customers could navigate the menu independently and confidently
Staff no longer needed to spend time explaining menu structure during peak periods
Project Assets
