Branding
Quiknest
Year
2024
RestoRefine partnered with Quiknest to build a bold, modern brand identity for a fast-growing delivery platform. Our goal was to craft a visual system that communicates speed, trust, and digital-first thinking — one that would hold up across every touchpoint from app icons to packaging, and give the team the tools to pitch investors and launch publicly with confidence.
Standing Out in a Crowded Market
The delivery space is saturated with generic, forgettable brands — Quiknest needed a visual identity that commanded attention immediately.
Communicating Speed & Trust
The brand had to balance two things simultaneously: the urgency of fast delivery and the reliability required to earn customer confidence.
Scalability Across Touchpoints
The identity needed to work flawlessly across app icons, packaging, vehicle livery, and digital marketing — all from day one.
Investor-Ready Presentation
Quiknest was preparing to pitch investors and needed a brand that projected professionalism and ambition at a glance.
Brand Discovery
- Defined core brand attributes: speed, trust, and digital-first thinking
- Mapped out all touchpoints from app icon to print collateral
- Developed a positioning strategy to differentiate from competitors
Logo & Visual System
- Designed a confident wordmark paired with a dynamic logomark
- Selected a deep navy and electric accent palette to signal trust and energy
- Crafted a type system optimised for digital legibility at all sizes
Brand Guidelines
- Produced a comprehensive brand guideline document
- Defined logo usage rules, clear space, and incorrect usage examples
- Delivered a full digital asset pack covering all required formats
RestoRefine delivered a complete brand identity system for Quiknest, including:
Launched with a brand identity that gave Quiknest the visual authority to pitch investors with confidence
The brand system scaled seamlessly across their app, website, and marketing campaigns
Received strong industry recognition as a well-crafted new brand in the delivery space
Created a flexible design system that the internal team can grow without external dependency
Project Assets
