Branding
Salad Club
Year
2025
RestоRefine partnered with Salad Club to develop a strong and modern brand identity that reflects the brand's focus on fresh, healthy food. Our goal was to create a distinctive logo and a complete brand guideline system that would help the business maintain a consistent visual identity across digital platforms, menus, packaging, and marketing materials. Our team designed a clean and recognisable logo and produced a comprehensive brand guidelines document in PDF format.
No Existing Brand Identity
The business was starting from scratch and did not have a logo or defined visual branding.
Need for Consistency Across Platforms
Without structured brand guidelines, it would be difficult to maintain a consistent look across menus, packaging, social media, and marketing materials.
Creating a Modern and Fresh Brand Image
The brand needed a visual identity that would communicate freshness, health, and quality while appealing to a modern audience.
Brand Discovery
- Understood the brand vision, target audience, and positioning
- Identified key attributes such as freshness, health, and simplicity
Logo Design
- Designed a clean and modern logo that reflects the brand's concept
- Ensured the logo works across digital and print applications
Brand Guidelines Development
- Created a comprehensive brand guideline document
- Defined typography, colour palette, logo usage rules, and design elements
- Provided a full PDF guide to ensure consistency across all future branding materials
A comprehensive brand guideline document defining typography, colour palette, logo usage, and design elements to ensure consistency across all future branding.
The brand identity created a strong foundation for Salad Club's visual presence and future marketing
Developed a distinctive logo that represents the brand's fresh and healthy concept
Delivered a comprehensive brand guideline PDF for consistent branding
Established a professional and recognisable visual identity for the business
Project Assets